Write a few buyer personas, drop in your claims, and see how each one lands. Every persona scores your messaging and tells you what to fix.
Build one or more personas. Your claims get tested against each one. Start from a ready-made MedTech buyer, or build your own.
Drop in taglines, claims, value props, or a line of brochure copy.
One claim per line. Every persona scores each one.
Average score across Relevance, Credibility, Clarity, and Appeal (1-10).
Click a claim to see what each persona said.
Save your results once a test has run.
Print or save the results as a PDF
PowerPoint
One slide per claim, ready to present